The brands that are closest to our hearts are full of life. We associate them with emotions, feelings and experiences that are all too familiar to us. The most successful brands go out of their way to show us they understand us. We trust them because they seem human. The most effective marketing strategies, thus, …
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Maslow’s Hierarchy of Needs and Marketing
If there’s one thing you need to understand in order to understand marketing, that is your customer. In order to market a product successfully In order to successfully promote or sell products a marketer must also be a keen student of psychology, observing and understanding consumer behavior. You must understand what motivates your customer, what …
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Decathlon
With a motto that says “Making sports accessible to the many”, Decathlon is fast becoming the go-to sports brand for many in India, overtaking Adidas and Nike. The brand set up its first cash and carry flagship store just four years ago in Kerela. While a few years ago only a handful of people knew …
Anuksha
Who we are: Anuksha is an agency that helps your product stand out in a sea of products. At Anuksha, we believe every product is unique and deserves to be recognized. Our aim is to help you see what sets your product apart and make sure the world recognizes it. We help you identify a …
The Invisible Box
Claustrophobia refers to the feeling of being trapped in a small space and being unable to escape from it. It is not being trapped in physical spaces that terrify me. For me, it is being trapped in a box, a box of preconceived notions. When I moved to Singapore at the age of fourteen, I …
Introduce Yourself (Example Post)
This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the …
Curious Cat Survives 