Product life cycles (PCL) trace the evolution of product from their inception, through their growth and maturity, and to their decline. However, most PCLs are not as predictable as others. Marketing experts predicted Twitter’s life cycle to reach its end as early as 10 years ago. However, twitter is still being used today and has …
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Moneyball Marketing
Moneyball shows the power of statistics like no other movie. It showed how analyzing past patterns and relying on data instead of going by gut feeling literally changed the game for Billy Bean and his team the Oakland A’s. Billy managed to rebuild his team on a shoestring budget of a few thousand dollars and …
The world’s most loved brands
You wake up in the morning and make your morning coffee. In order to get to your workspace you need transportation. Uber saves you hours of waiting for a taxi and makes sure you reach work on time. You check your mail on your way, you need to be prompt in replying to any mails …
Segmentation, Targeting and Positioning
The ideal free market economy is one which has the condition of perfect competition. In such an economy, anyone can join the market since there are no barriers to entry. While such a market structure is simply a utopian dream, economists believe that more competition pressurizes companies to produce better products which are cheaper and …
Fireside Feminism and the Casting Couch
Kubbra Sait’s talk at the Women Writers Fest Bangalore 2019 Kubbra Sait, better known by her screen name Kukoo, spoke at the Women writers Fest Bangalore, on Saturday 31st August. Kubbra spoke of her rise to fame and struggles as a woman in the media industry, with unabashed candour. She shared her most personal experiences …
Facebook- A case study
Most of us know the story of how a nineteen year old developed Facebook in his dorm room. But what most of us do not remember, is that Facebook was not a one of a kind product. This is not a story of a brilliant innovator with an idea that changed the world, but rather …
Celebrating Independence, Pledging progress
Independence Day is about patriotism, it is a day to celebrate the contribution of all those who have helped India attain its status of a sovereign, secular country. It is as much about the contributions of our farmers as that of those who have helped India gain independence and those who help protect India’s …
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Smart Media for Smart Devices
The distinction between what is traditional and what is modern is a rather problematic one. Traditional media at one point referred to oral, textual and visual forms of communication which did not require the use of electricity. Street plays, announcements made on streets, songs, paintings, posters, pamphlets, books, newspapers, and magazines were what came to …
Non Buying Customers
A customer is defined as a person who buys a good or service. However, there is a group of people who affect companies almost as much as those who buy their products. These are the non buying customers. A customer is defined as a person who buys a good or service. However, there is a …
Adamant for Drift
Your personality traits are more under scrutiny than you realize online. If you have shopped online, chances are, the brands you shopped from have already sketched out your online customer persona. Tools such as Xtensio, User Forge, Smaply and Up Close and Persona help companies identify their customers and track their behavior online, in order …
Curious Cat Survives 