A movie based on a military base in Guantanimo Bay about the suspected murder of a US marine, might not be the first thing someone recommends to a management student, however, A Few Good Men, is full of lesson on management. Leadership Lessons The movie A Few Good Men is based in a military setting, …
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The Evolution of Management Thought
The term management encompasses an array of different functions undertaken to accomplish a task successfully. It is the process of designing and maintaining an environment in which individuals, working to gather in groups efficiently accomplish selected aims. Business and management share a symbiotic relation with society and culture. The social, economic and political environment influences …
Syriana
Some movies are made to pick your brains and Syriana is one of them. With multiple interwoven narratives, each laying bare a different aspect of the political manipulation that makes up what scholars like to call international relations, the viewer is left overwhelmed and disillusioned. The central plot of the movie involves a merger between …
Psychological and Social Pressures of Being a Sales Professional:
Sales is all about making your customer believe he needs the product you are selling. Thus most people agree that, by definition, sales requires a certain degree of manipulation on the part of the salesman. This manipulation can be of a dangerous kind where one convinces the customer to spend millions on a scam or …
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10 ways e commerce has had an impact on me as a consumer
Positive Impacts: Information in Power The main difference between buying items online and offline is the amount of information you get. E commerce has made me a much more informed buyer since I now base my purchase decisions on specifications and reviews provided online instead of how influential a salesman at a mall is. Compare, …
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Value Based Market Segmentation
When asked what they want while buying a product most consumers reply they want value for money. For most consumers this means products that give them higher benefits at lower prices. Yet, the same consumers tend to avoid cheaper products. This is because the consumers perceives these products to be of a lower quality and …
How my social life has changed with the advent of e- and m-commerce
Growing up in a humble middle class family in Kolkata, I have always been taught to be weary of technology. The dangers of sharing information online were explained to me over and over again throughout my childhood. However, today I find myself using e commerce and m commerce just as much as the next person, …
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Typography Portfolio
Airlines: Fashion and Retail FMCG Goods Banking and Finance
Products in their Life Cycles
Products which we can’t do without today might become obsolete tomorrow. In fact, all products have what is called a product lifecycle. A new product will go through five stages before its lifecycle comes to an end, Development, Introduction, Growth, Maturity and Decline. In this article I will attempt to look at products we use …
Relevance of Style, Fashion and Fad in Society and Consumer Behavior
All stories have a beginning, a middle and an end and all product life cycles (PLC) have five stages development, introduction, growth, maturity and decline. However, some products seem to defy this concept, they have been around forever. Think of the timeless Levis Jeans. Well, these products are not as immortal as they might seem …
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Curious Cat Survives 